The Spanish fashion brand’s founders celebrated the opening of an exclusive new store at the Saler Shopping Centre, meeting fans, showcasing their latest designs and adding a distinctly Valencian touch to the occasion.  Spanish fashion brand Slowlove has arrived at the Saler Shopping Centre, with founders and creative directors Sara Carbonero and Isabel Jiménez celebrating the opening of their new store and presenting their Autumn-Winter 2026 collection to customers and followers. The opening marked another step in the brand’s expansion, bringing its distinctive blend of relaxed fashion, femininity and bohemian style to Valencia. Designed to reflect Slowlove’s philosophy and lifestyle, the new space offers shoppers the opportunity to discover the collections in person and enjoy a more personal shopping experience.

Meeting the women behind Slowlove

Carbonero and Jiménez were on hand to welcome customers, chat with followers and pose for photographs, creating an intimate atmosphere with the community that has supported the brand since its launch. The event followed a previous meet-and-greet at the Moraleja Green Shopping Centre in Madrid.

Local influencers, including @miriamgarde and @cincuentayque, were also among those attending, helping introduce Slowlove’s latest chapter to Valencia’s fashion-conscious community.

For Sara Carbonero, the opening was about more than simply adding another shop to the brand’s portfolio.

“This opening in Valencia is very special to us because it means continuing to get closer to our community and being able to share everything behind Slowlove in a much more personal way,” she explained.

“Each store is an opportunity to create a space that feels like our own, but also belongs to those who follow and accompany us from the start. We are especially excited to be able to reconnect with our customers, get to know them, listen to them, and share such a beautiful moment like this with them.”

Autumn style with a bohemian spirit

The new collection combines comfort, versatility and feminine details, with relaxed silhouettes, tactile fabrics and an autumnal palette that reflects the brand’s characteristic folk and bohemian aesthetic.

For the opening, the two creative directors chose outfits from the collection that showcased their individual styles.

Carbonero opted for a lace top paired with brown velvet barrel jeans and dark brown slouchy suede boots. Jiménez chose a white T-shirt, two-tone wide-leg jeans and black studded heeled ankle boots.

For Jiménez, the collection reflects a particular way of approaching the autumn season: taking things more slowly and finding inspiration in everyday life.

“Slowlove’s new collection is very special to us because it represents that way of understanding autumn that we love so much: slowing down, enjoying the little moments, and finding inspiration in the everyday,” she said.

“We wanted to create garments that accompanied that spirit. Valencia is the perfect setting to continue sharing this new stage of Slowlove, and we are so excited that our customers can discover the collection in-store and make it their own.”

Postcards, Polaroids and a taste of Valencia

The launch also celebrated local creativity, with several activities designed to connect the brand with the Valencian Community.

One of the highlights was a collaboration with La Postalera, a Valencian company specialising in postcards featuring original illustrations of the city. Guests could take home a souvenir postcard and send another to someone special using a mailbox installed for the occasion — a thoughtful way to share a little piece of Valencia with friends and family.

Photography provided another personal touch. A Polaroid camera allowed customers to have instant photographs taken alongside Carbonero and Jiménez, leaving them with a tangible memento of their encounter with Slowlove’s creative directors.

And in a nod to local gastronomic tradition, a cart serving horchata and fartons welcomed visitors at the store entrance, offering a distinctly Valencian flavour to the celebrations while attracting passers-by.

Customers making purchases during the opening also received an exclusive gift, while stocks lasted.

The Lisbon Chapter: a new season, a new mood

Slowlove’s new campaign, The Lisbon Chapter, stars Carbonero and Jiménez and was filmed in the Portuguese capital.

Staying true to the brand’s identity, the campaign brings together comfort, femininity and versatility in clothing designed for everyday wear. Relaxed shapes, pleasant fabrics and distinctive details sit alongside the folk and bohemian influences that have become Slowlove hallmarks.

For Autumn-Winter 2026, these familiar elements are reinterpreted through seasonal colours and textures, maintaining the brand’s free-spirited, timeless approach to dressing.

The new store at CC Saler gives Valencian customers the chance to discover the collection first-hand and experience the Slowlove lifestyle beyond its online presence.

From a fashion idea to an expanding brand

Founded in 2015 by Sara Carbonero and Isabel Jiménez, Slowlove has developed a women’s fashion proposition built around authenticity, freedom of style and a more considered approach to fashion. The founders remain responsible for its creative direction, and the brand has been part of the Tendam group since 2021.

Its aesthetic combines an urban, versatile sensibility with folk influences, creating clothes designed to accompany women through everyday life. Beyond fashion, Slowlove has also developed a wider identity around culture, music and community.

Its collections are available through the Slowlove and Cortefiel websites, in 168 Cortefiel physical stores across Spain, Portugal and Mexico, and in nine exclusive Slowlove stores in Spain.

With its arrival at the Saler Shopping Centre, the brand takes another step in its expansion — bringing its latest collection, relaxed aesthetic and slow-life philosophy closer to Valencia.

FAST FACTS

• What: Opening of the new Slowlove store and presentation of the Autumn-Winter 2026 collection.
• Who: Sara Carbonero and Isabel Jiménez, Slowlove’s founders and creative directors.
• Where: CC Saler, Valencia.
• New campaign: The Lisbon Chapter, filmed in Lisbon and starring Carbonero and Jiménez.
• Local collaboration: La Postalera, featuring original illustrations of Valencia.
• Valencian flavour: Horchata and fartons served during the opening.
• Report by Will McCarthy
• Article copyright 24/7 Valencia
• Slowlove CC Saler Shopping CentreAvenida del Professor López Piñero, 16

  46013 Valencia, Spain. (Located opposite the City of Arts and Sciences)

• More info: https://slowlove.com/es/es