American and Italian traditions merge in the ‘Only One’, Burgaccia’s first treasure, which reinterprets the classic hamburger, only available through delivery! Through the groundbreaking combination of hamburger meat and artisanal focaccia bread, the brand shows us that elegance doesn’t mean getting your hands dirty.
Eating with class has never been so messy, and ‘Burgaccia’ captures this essence in its first offering. The new gastronomic brand of Valencian origin presents a creation, halfway between American heritage and Italian recipes, to demonstrate that the fusion of cultures isn’t a problem when it comes to palate, but quite the opposite. Artisan focaccia bread, spread with a spectacular basil secret cream, bacon bits, smoked cheddar, and a homemade confit tomato sauce give life to the Only One, made with premium beef. A “quasi-hamburger” that journalists and influencers have already had a chance to try, and is now available to the general public through the Uber Eats and Glovo platforms.
This is a company that has managed to create its own category: ‘burgaccia’, where hamburger meat is dressed in tender focaccia bread. An unexpected and innovative crossover between two well-known, yet previously separate, formats that proposes a return to real hunger: that which is satiated with flavour and pleasure. The experience appeals to the senses and recaptures the excitement of eating something different, currently available only in delivery format. This is not a restaurant, but a ritual, where Italian and American intersect, disobey each other, and end up fused in golden focaccia bread, delivered straight to your doorstep. A truly luxurious experience, behind which lies one of Valencia’s best-known restaurant groups, Cosmic, also in charge of Mamma Pazzo, Mamma Pizza, and Piano Bar Lupin, among other establishments.
In fact, it was in this latter space, the Piano Bar, that the Only One burgaccia presentation recently took place at a private event for Valencia’s leading influencers. During the dinner, four different awards were presented that epitomize the essence of the new culinary brand: two awards for the dirtiest pair of gloves, because passion for burgaccia is not measured by delicacy, but by intensity; and two others for the person who ate the burgaccia the fastest, demonstrating speed and skill worthy of the jewel. Tami Recomienda and Just For Foodies were some of the winners. For an afternoon, they all experienced the taste of luxury, a sensation now within reach of anyone who desires it.
What does luxury taste like?
As we mentioned, the brand currently has a unique piece: the Only One. This is the first jewel in the collection, which arrives packaged in its golden box, and whose ingredients are treated with the utmost care. It’s worth noting that the bread is hand-kneaded and slowly baked until it achieves a crispy dough, flavoured with Parmesan cheese and oregano. It is accompanied by a fresh basil cream with homemade ketchup, made from candied cherry tomatoes, and accompanied by crispy bacon bits, which provide a balance between sweetness and acidity. As if that weren’t enough, the beef is minced daily in the kitchen and has a ratio of 70% meat and 30% noble fats, with a secret touch of salt and pepper. The result is balanced and appetizing on the palate.
Chef Sergio Paolini, responsible for the restaurants of all Cosmic brands, emphasizes that Burgaccia could be defined as “a luxury burger, but with an imperfect and playful spirit: each bite is as elegant as it is dirty and ultimately delicious.” He explains that it was born after trying the restaurant’s focaccia bread: “Someone asked, ‘What if we used this bread to make a burger?’ From there, we began a three-month research project, testing recipes, textures, and combinations until we came up with something truly different.” Then came the associated brand: “We wanted a product that exuded accessible luxury: a premium, yet relatable burger. From that vision came the concept of the golden box, the gold ingot, in which we serve the golden fries with egg yolk sauce, Parmesan cheese, and crispy bacon, a play on gastronomic excellence, the aesthetics of luxury, and the spirit of street food.”
The packaging in which Burgaccia arrives
The new offering is based on a delivery-first model that operates daily exclusively through Uber Eats and Glovo. Both platforms are helping launch this new project. This is how Jorge Herrero, partner at Burgaccia, explains: “We are proud that such large companies have trusted our project from the very beginning.” The burger was launched in September and received more than 50 orders on the first day. “These are very positive figures, and now we continue working with promotions so that more and more people can try it,” Herrero says.
‘The Only One’ costs €12.50 and can be complemented with Golden Fries for an additional €6.50. Additionally, for those looking for a sweeter ending, the Nutella Cheesecake is also available for €6.50, which rounds out the menu. Burgaccia is coming to the streets not as a physical location open to the public, but as an experience designed to stand out in an environment saturated with similar offerings. Without belonging to the traditional hospitality industry, Burgaccia is a luxury that is no longer expected: it is demanded. And, of course, like a jewel, it arrives in fully polished gold packaging. A presentation worthy of the product.
The Golden Fries, like the Only One, are presented in an elegant gold jewellery box.
More jewels to come
While it’s true that ‘Burgaccia’ has launched on the market with a single burger, this is just the beginning. Each month, the company’s kitchen will launch a new offering to expand the menu. “We are working on chicken versions, new bread formats, and a premium meat blend that will surprise,” Paolini reveals. Madrid kitchens will soon welcome Burgaccia with the same dynamic: Uber Eats and Glovo. “Our goal is clear: to establish ourselves in such a competitive market by offering a different product, one that is neither a burger nor a focaccia… it’s Burgaccia. And looking a little further afield, we don’t rule out opening physical locations in both cities,” Herrero assures.
With this, Valencia now boasts the opportunity to taste this precious gem that enhances the combination of flavours without losing its elegant yet streetwise touch. Burgaccia is now a reality: the opportunity to try new combinations that taste like gold.
Report by ‘24/7 Valencia’ team
Article copyright ‘24/7 Valencia’
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