Cafesoy celebrates serving 21,600,000 cups in 2025 with a commercial that highlights the importance of coffee in places like industrial park bars, hospital cafeterias, and sports clubs. Under the slogan “Christmas is everywhere, and so is Cafesoy,” the Alaquàs-based company reminds us that it distributes to more than 1,000 points of sale in the Valencian Community, paying special attention to customer service and the entire process of product preparation and service.
Cafesoy delivers its product to more than 1,000 cafes and restaurants throughout the Valencian Community.Hospitals, bars located in industrial parks, cafeterias in sports clubs, and restaurants of all kinds are some of the places where Christmas is celebrated, making it possible for others to celebrate it too. The holiday spirit reaches everywhere, and Cafesoy is no exception. This is the motto under which the Valencian coffee production and distribution company wants to pay tribute to all those who work during this time of year, sometimes by bringing a cup of coffee to others—a cup that comforts, inspires, and fosters community. Because grand displays aren’t necessary; what matters most is often offering a personal touch and paying attention to the details.
These are the values that the Valencian company Cafesoy wanted to communicate with the launch of its first Christmas ad, which can be viewed on its Instagram profile starting this week and will later be promoted on other platforms. With it, the brand aims to wish all its customers a happy holiday season and, at the same time, highlight the work done daily in the establishments it supplies. Those establishments that serve coffee and make the daily routine of many other employees possible. The company is very mindful of this approach, which involves being part of people’s daily lives without needing to be the centre of attention. We are talking about a company based in Alaquàs, which has been distributing a quality product since 2011 to places where coffee is an essential part of daily life.
The company’s manager, Héctor García Cerdán, explains that Cafesoy divides its work into two halves: “50% is the product and the other 50% is the service and customer care. What sets us apart is this personalized approach that allows us to speak directly to those who need our product.” In other words, they strive to be close to both the worker and the consumer. And this has been one of the keys to the company’s strong growth in recent years, reaching a turning point in 2020 during the pandemic, which allowed them to take an even greater step towards expanding their market, while always maintaining their Valencian identity in both production and sales. Currently, Cafesoy delivers its coffee to 1,000 businesses throughout the Valencian Community, demonstrating its strong presence and relevance at the regional level. Cafetería Bahía, located on Calle de La Paz, is one of the locations featured in the commercial.
Among Cafesoy’s most recognized clients are the Levante UD sports team; the Front restaurant in the Valencia Marina; and the Valencia Municipal Funeral Home. The Christmas commercial also features another of its most frequent and long-standing clients, Cafetería Bahía, located on Calle de La Paz; as well as the Arnau de Vilanova Hospital in Valencia. These two locations undoubtedly exemplify Cafesoy’s mission: to reach all of us, whether we’re at work or at leisure.
A Family Business with Constant Growth
If we take stock of Cafesoy’s trajectory since 2011, we can better understand the values of this Valencian company, which has just celebrated its 14th anniversary. Héctor García laid the foundation alongside his father, Venancio García. It was during the height of the economic crisis, a time when starting projects was incredibly difficult. “Nobody knew us. We started with a small van and sold coffee that didn’t even have a brand logo, because the brand didn’t exist yet,” he recalls. Their primary objective has always been to provide quality service. “Getting people to give us the opportunity to work alongside them and create our own style of coffee has been the hardest part, but now it’s what we’re most proud of,” he says, adding with the pride of a self-made man: “For me, Cafesoy is like my eldest child. In fact, I always say I have three children.”
In a hyper-saturated market of specialty coffee and highly commercial brands, Cafesoy has the advantage of being a family business with the ability to adapt to clients of all sizes. Héctor explains that creating this commercial aims to highlight this commitment to “being everywhere, something we hear a lot.” This idea is confirmed by the numbers. In its first month of business, in May 2011, Cafesoy’s revenue was €1,600; this year (2025), it’s over €4 million, demonstrating considerable growth in just 14 years and establishing itself as a leading company in the regional sector, with a presence in all types of establishments.
This business revenue, of course, translates clearly to the gastronomic sector. In 2025, Cafesoy sold approximately 216,000 kg of coffee, equivalent to roughly 21,600,000 cups served. Cups of coffee become a part of our daily lives, served by a waiter or restaurateur who greets us with a smile and shares the joy of enjoying a cup, even during the holiday season.
Premium Coffee
To reach its current level, Cafesoy has developed several internal processes that set it apart. The company recently acquired its own roastery in Burriana, guaranteeing control over the entire coffee-making process from start to finish. The role of the barista is also key, as they conduct quarterly inspections of the coffee machines and guide customers through the coffee-making process. This ensures a higher quality presentation of the final product.
Regarding origin, the company produces premium coffee based on a blend of the finest African, South American, Central American, and Asian coffees. This combination allows them to create, simply and practically, that distinctive aroma and flavour accessible to many. With nine whole bean coffee products, the company caters to a wide range of tastes, reaching even the most discerning palates. Cafesoy’s offering is extensive: natural coffee, blends, 100% Arabica whole bean coffee, decaffeinated whole bean coffee, Trade Gold Arabica coffee, Gold Cup coffee, organic coffee, and organic decaffeinated coffee are their most popular products in the hospitality industry and among end consumers.
With the aim of highlighting the value of its consumers, Cafesoy has launched its first Christmas commercial, communicating that it’s present wherever a good coffee is needed at any time of day. Christmas tastes like Valencian coffee.
Video clip: https://www.instagram.com/reel/DSSNxD6jOUa/…
Report by ’24/7 Valencia’ team
Article copyright ’24/7 Valencia’
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