The Valencian company reinforces its bond with those who, even on holidays, continue to do their work to keep everything running with the workers of the Clinical Research and Products with Biological Activity Unit of the IIS La Fe. There are places where the calendar works differently. Hospitals, roadside diners, cafeterias in industrial estates, fire stations, or even newsrooms. These are spaces where holidays are not always days off, but quite the opposite. That’s where ‘Cafesoy’ has historically been, accompanying those working people who keep the world moving in their day-to-day lives, and it’s demonstrating it again with its special action on the occasion of ‘Labour Day’ this past May 1.

Because if something defines ‘Cafesoy’, it’s not just the product, but its way of understanding it: as a bond. That everyday gesture that happens between people. “50% is the product and the other 50% is the service,” the company explains, focusing on close treatment and being present where life really happens.

That is why the company from Alaquàs wanted to make a total of ten shipments to workplaces where activity does not cease, not even on May 1. And that’s how the special Cafesoy pack arrived at the doors of independent workers and various media outlets, as a sign of accompaniment on a particularly lonely day. It contained everything you need to stay wide awake and active on an atypical day. The main and most important thing: two packages of coffee, accompanied by a large mug. Cafesoy also included a corporate notebook and three stickers in the gift. The most curious thing of all was the packaging: the box was presented together with a newspaper sheet that simulated a formal and classic press layout of this same press release. The box contained two sachets of coffee, a giant mug and different merchandising elements.

The company’s manager, Héctor García, comments that this initiative on the occasion of Labour Day “defines us a lot as what we are: close and committed to all our customers during all days of the year.” Héctor, furthermore, reaffirms Cafesoy’s growth as a company in this sense: “Our coffee is present in all those places where the worker is a key figure. Precisely, we wanted to make this gesture on this special day and be next to those who consume our coffee regularly in their companies or regular coffee shops.”

Top quality coffee with its own roaster
Cafesoy makes a top-quality coffee based on a blend of the best African, South American, Central American, and Asian coffees. This combination makes it possible to devise in a simple and practical way that particular aroma and flavour within the reach of many. With nine ground coffee products, the company can supply the most diverse tastes, bringing us closer to the most demanding palates. Cafesoy’s offer is wide: natural coffee, blended coffee, 100% Arabica ground coffee, decaffeinated ground coffee, Trade Oro Arabica coffee, Taza de Oro coffee, organic coffee, and organic decaffeinated coffee are its most demanded products in horeca and final clients.

Recently, and with the idea of continuing to take steps forward, the Alaquàs company has launched its own roaster in Burriana. This is, without a doubt, a commitment from the company to control and take even more care of each of the processes involved in making its own coffee. In that sense, the figure of the barista, Sofía Godoy, also stands out, who is in charge of making quarterly reviews of the coffee machines and accompanies the client in the process of learning how to make coffee. This gives the product a higher quality of presentation in its final service.
“Having managed to get people to give us the opportunity to work alongside them and create our own style of coffee has been the most difficult thing, but now it is what makes us most proud,” says Héctor, who, together with his father, Venancio García, started Cafesoy without anyone knowing them. Not even with a corporate van. And now they are present throughout the Valencian Community.

Detail of one of the machines of the Cafesoy roaster
In short, these values and growth of the brand, especially in recent years, have been perfectly reflected with the action carried out on May 1. Ten companies saw how their working day was somewhat more pleasant with a cup of Cafesoy as a faithful companion. And Cafesoy is present everywhere during the 365 days of the year.

About Cafesoy
We are talking about a firm based in Alaquàs, which since 2011 has been distributing a quality product to those places where coffee is another companion in everyday life. In total, Cafesoy reaches more than 1,000 points of sale throughout the Valencian Community. The Valencian company, which is on its way to celebrating its 15th anniversary, has been committed all this time to communicating through each sale and contact with its customers, its values that define it: familiar, close, and with a personalized treatment that other competing companies do not offer.

Report by Will McCarthy

Article copyright 24/7 Valencia

MORE ABOUT CAFESOY:
Web: https://cafesoy.es
Facebook: https://www.facebook.com/www.cafesoy.es
Instagram: https://www.instagram.com/cafescafesoyvalencia