The proposal will connect art, beer culture, and the neighborhood during the days of the biennial celebration. The public will be able to win 50 direct prizes of 50 euros and participate in the raffle. On June 5, 6 and 7, Russafart returns, the initiative that for almost two decades has helped to give visibility and value to the creative and cultural ecosystem of Ruzafa, opening workshops and artistic spaces throughout the neighborhood to the public.

This year, Mahou Cinco Estrellas joins the biennial, incorporating for the first time bars and shops in Ruzafa and Monteolivete as an active part of Russafart 2026. An environment where art, design, music, bookstores, galleries, hospitality and creative projects coexist, forming part of what makes the neighborhood great. Through this collaboration, the brand promotes a proposal that connects art, beer culture, and some of the spaces that are part of the city’s daily life to create a five-star experience around Russafart.
50 direct prizes and the raffle of a work created live by Valencian artists

As part of this initiative, Mahou will launch an action with 50 direct prizes of 50 euros to enjoy in bars and shops, including bookstores, design stores, photography, music, fashion, jewelry or art. A proposal with which the brand invites the public to discover and explore Ruzafa and Monteolivete through some of the spaces that are part of their daily lives.
In addition, all those who participate in the promotion will enter the raffle of “La Mesa Cinco De Cinco”, the collective work created live by Barbiturikills, Alejandra de la Torre, Andy Paneque, Disneylexia and David de Limón during an event held on May 27 at Veneno House.
To participate, simply enter the pincodes included in the neck hangers of Mahou Cinco Estrellas third-liter bottles on the website www.comunidadmsm.es/universomahou/promocion/russafart between May 28 and June 7.

In addition, Mahou will distribute various identifying materials in the participating spaces to highlight their adherence to the initiative and reinforce the presence of Russafart in different parts of the neighborhood. With this collaboration, Mahou Cinco Estrellas contributes to valuing everything that makes Ruzafa great, incorporating bars and shops as an active part of a biennial that understands the neighborhood as a living space for coexistence, culture and creativity.

About Mahou
Mahou is a family of beers born on Amaniel Street in Madrid in 1890. It is the result of the work of pioneers and master brewers who, for more than 130 years, have sought to share flavors and new experiences. Mahou develops beer culture based on rigorous quality processes and the best ingredients to give its products an unmistakable flavor. Experience, passion and quality have driven Mahou to continue growing and innovating, to offer consumers a wide portfolio of brands such as Clásica, Cinco Estrellas, Sin, Maestra, Barrica, Casimiro Mahou, Sin Gluten, Radler…
Since 2018, Mahou has been the most awarded Spanish beer range in the world, an international recognition of its excellence and brewing mastery, as well as its exceptional flavour.

About Mahou San Miguel

We are a family-owned, 100% Spanish and independent beverage and services company, leader in the brewing sector in our country, with a solid international presence in more than 70 markets and a global team of more than 4,400 professionals. With 12 beer production centers -nine in Spain and three in the USA-, four water springs and an extensive distribution network, we have the largest industrial footprint in the sector and a unique local connection. We have more than 135 years of history, which began with the birth of Mahou in 1890 and continues with the incorporation of San Miguel in 2000 and Cervezas Alhambra in 2007. In 2011, we diversified our business by incorporating Solán de Cabras and, since 2025, we own 100% of the North American craft brewery Founders Brewing, in whose shareholding we entered in 2014. Our portfolio includes a wide range of national beers with iconic brands such as Mahou Cinco Estrellas, San Miguel Especial and Alhambra Reserva 1925, and international beers such as Corona or Budweiser. Also innovative and category-creating products, such as San Miguel 0,0, Mahou Barrica or Mahou 0,0 Tostada, and natural mineral water brands, such as Solán de Cabras. In addition, we continue to diversify beyond beer with wine-based drinks, vermouth, coffee or energy drinks; and through our role as reference partners of the Hospitality sector, offering comprehensive services to help its transformation and future sustainability. With a focus on people and faithful to our maxim of growing by helping others grow, we promote the value of enjoying a shared life and channel our social action through the Mahou San Miguel Foundation.

Report by 24/7 Valencia team

Article copyright ’24/7 Valencia’

More info: https://russafart.com/