Until 20 July, ‘Seekers Boat’ can be visited free of charge at the events venue in Valencia’s Marina Norte. Visitors will be able to simulate being a crew member of the boat thanks to virtual reality, do beer tastings or enjoy its summer terrace, among other surprises. A surprising installation occupies the events area of Valencia’s Marina Norte, between the La Base and Veles e Vents buildings. It is the “Seekers Boat”, which invites us to live an immersive experience in the America’s Cup with Cervezas San Miguel and the New York Yacht Club American Magic Challenger sailing team. The installation, which is free of charge, can be visited until 20 July.

Visitors to the “Seekers Boat” will have the sensation of stepping directly into the America’s Cup. San Miguel has created several immersive experiences that can be visited in a circular route that will take them to live great emotions, such as becoming one of the crew members of the NYYC American Magic boat (through virtual reality glasses), they will learn everything behind the team and its cutting-edge technology, and they will have the chance to operate a sailing simulator in which participants will have to pedal in order to lift the foil. The experience culminates with an interactive tasting of the different San Miguel beers to enjoy with friends and to whet their appetite for the rest of the day on the summer terrace in the centre of the facility. To secure space, tastings can be booked on the brand’s website (https://www.sanmiguel.com/es/ocio/american-magic/).

In addition to the exhibition area, the “Seekers Boat” will have a terrace where you can relax and enjoy a beer paired with local produce, and a photo opportunity area to capture unique moments. In addition, during the evening, you can enjoy a projection of images of the New York Yacht Club American Magic on the outside of the boat installation, through an incredible Video Mapping. The Seekers Boat is open from 12 noon to midnight non-stop and admission is free.

San Miguel will visit different parts of Spain with this original project that links the world of sailing with the tradition of beer and that will be reflected in the “Seekers Boat”, a unique installation that will tour three cities on the Mediterranean coast: Malaga, Valencia and Barcelona, bringing the excitement of the America’s Cup to local communities of great importance to San Miguel before the big event.

The tour will continue in Barcelona, where it will have its last stop, it will be located in Plaza Cataluña, where it will be open to the public from 31 July to 6 August.

This event is inspired by those who seek extraordinary experiences and who have the restlessness as a driving force to always go one step further. Through the sponsorship of the New York Yacht Club American Magic, Cervezas San Miguel, with its international leadership, brings a world-class competition to places that normally would not have been able to enjoy all that the America’s Cup has to offer. And it does so by creating unique experiences inspired by the New York Yacht Club American Magic and the brewing tradition, which seek to awaken people’s curiosity and enrich their lives.

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About Cervezas San Miguel

For 133 years, Cervezas San Miguel has always been one step ahead in the creation of beer experiences. This restlessness, which is part of our essence, leads us to always seek new challenges and endorses our commitment to excellence. Our family of beers is made up of six ranges with creative interpretations of the great beer styles: the Special range, the 0.0 range, Magna, the Specialities -Selecta and Yakima- and the Tap Station draught beers.

Our non-conformism and passion for beer have been recognised in various competitions around the world. In 2022 we won 77 awards at the Concours International de Lyon, Monde Selection, London Beer Competition, Frankfurt International Trophy, Superior Taste Awards, World Beer Challenge, World Beer Awards, Ecobirra, International Beer Challenge and International Beer Festival.

We make beer for people who dare to broaden their horizons, who are looking for new ideas, new tastes, new flavours and new experiences to enjoy a richer life and live it passionately.

About Mahou San Miguel

A family company, leader in beverages in our country and 100% Spanish. It has 10 brewing centres -eight in Spain and two in the USA-, four water springs and a team of around 4,000 professionals. It produces more than 70% of the Spanish beer consumed abroad and is present in more than 70 countries.

It has more than 130 years of history, beginning with the birth of Mahou in 1890. In 2000 Mahou acquired San Miguel, in 2004 the Canary Islands brand Reina, in 2007 Cervezas Alhambra and in 2011 it diversified its business by incorporating Solán de Cabras. Since 2019, it has been a majority shareholder in the US craft breweries Founders Brewing and Avery Brewing. It has a broad portfolio of national beers, including Mahou Cinco Estrellas, San Miguel Especial and Alhambra Reserva 1925, and international beers. It has innovative products and category creators such as San Miguel 0,0, San Miguel ECO or Mahou Barrica; natural mineral water brands, such as the iconic Solán de Cabras, and has entered the cider segment with La Prohibida. It has also been a pioneer in the sector in launching its ecommerce: Tienda Mahou San Miguel.

With a focus on people and on contributing to the economic and social progress of our country, it is a supportive company that channels its social action through the Mahou San Miguel Foundation, created in 2013.

Report by ‘24/7 Valencia’ team

Article copyright ’24/7 Valencia’