Valencia, Spain — Cervezas Turia, the iconic Valencian beer founded in 1935, has signed a partnership agreement with Valencia CF to become the Club’s official beer for the next two seasons.

Founded in 1935, Cervezas Turia was the brainchild of several entrepreneurs from Valencia. Over the decades, Turia has become a beloved symbol of the city thanks to its distinctive flavour and strong cultural ties to Valencia. The partnership with Valencia CF reinforces Turia’s commitment to Valencian identity and society, adding to a legacy of cultural and gastronomic initiatives that celebrate the essence of the region, its people, cuisine, and music.

The collaboration elevates Turia to the status of Premium Partner of Valencia CF, ensuring prominent brand visibility at Mestalla Stadium and the ‘Ciutat Esportiva de Paterna’. Together, the two Valencian institutions will launch a series of joint initiatives designed to bring the Club and the brand closer to the Valencianista fanbase. Both share a deep passion for local culture and a commitment to celebrating and preserving the traditions of the Terra de Valentia.

The partnership was officially unveiled at Mestalla in the presence of Javier Solís, General Director of Valencia CF, and Ricard Gimeno, Marketing Manager of Cervezas Turia.

“For Valencia CF, it’s an honour to join forces with such a prestigious Valencian brand as Turia. The company shares our values and the deep roots in this Terra de Valentia that are so emblematic of our fans and the broader Valencian community,” said Solís.

Ricard Gimeno echoed these sentiments, adding: “This agreement is more than just a collaboration; it’s the natural coming together of two symbols deeply intertwined with Valencia. We share with Valencia CF not only a place of origin, but also a way of feeling, living, and celebrating Valencian pride. We’re confident this new chapter will bring success to the Club, the brand, and all Valencianistas.”

Report by Elliot Fryatt

Article copyright ‘24/7 Valencia’

Cerveza Turia Official Website: www.cervezaturia.es