Swiss company KYA BYA are giving a fresh twist to traditional notions of caviar by bringing together the luxurious product with modern design, creativity and personalisation. Valencia plays an important role in their European ambition! Caviar has long been known as a luxury food, however KYA BYA are blending traditional luxury with fashion, modern design and a new generation of luxury consumers to bring us something vibrant! KYA BYA is a privately owned international company based in Switzerland. Founded in 2018, they want to bring caviar to a new generation.

Their slogan says it all:  “We make caviar happen.”

They aim to change the way in which people interact with caviar, from finding and purchasing to simply enjoying and seeing caviar from a new perspective. Their branding and packaging is bold and very modern, and their philosophy is very informal.

Valencia is key to their European operations!

An interesting part of this company is that Valencia is seen as their European B2B office! They have offices in Geneva (their head office), production and logistics in France and online sales in Cyprus.

This shows how Valencia is becoming a very international city with new businesses wanting to gain access to the European market.

A variety of markets! This company aim to operate in a variety of markets. They plan on distributing their caviar to certain hotels, restaurants, luxury foods stores, corporates and individuals.

A variety of Caviar! They have a variety of caviar from different locations, Baeri, Oscietra, Transmontanus, Sevruga, Schrenckii Dauricus and Beluga.

They offer different sizes of caviar, ranging from 10g & 20g tins, to 500g & 1kg tins. This means they cater for individual tastings, bespoke gifting and hospitality & professional needs.

They have multiple brands: KYA BYA is their main brand, offering modern and design orientated caviar to those who love fashion, art and want to see luxury in a more unusual way. Caviar J’adore is more sophisticated and elegant. Caviar of Gods is for those who love collecting and want something extra special. Lastly, Caviar District is more urban and for restaurants, bars and events.

This is an interesting take on luxury food.

Personalised!

The most unique part of this company is the personalisation aspect.

Customers can personalise their packaging, gifting and accessories. They can also create bespoke products for them. They can also have bespoke displays for celebrations, corporate and bespoke events.

They also offer tasting of their caviar, pop-up experiences and educational sessions.

They offer a variety of experiences such as learning about the different types of caviar, where they come from, what type of egg they are (coloured, grain size, taste and maturity). Customers can also learn how to choose and taste their caviar. They will also know what information is on their tins and how to read the legal labelling.

For hotels, restaurants and specialty stores they offer choosing their products, quality control, traceability, staff training, marketing support and delivery.

Luxury with a more responsible touch!

Although their branding is very modern and they ensure quality and responsible sourcing.

KYA BYA state they source their caviar from carefully chosen sustainable caviar farms. They ensure traceability of their product. They also place importance on ensuring quality throughout their supply chain.

Overall, they are trying to make caviar less daunting and more accessible. Whether you’re eating it at home, in a restaurant, as a personalised gift or for a special event.

As this company is Swiss, but has international operations and a European hub in Valencia it is an interesting addition to the growing number of international companies in the city.

And shows that luxury doesn’t always have to be traditional, formal and rule bound. Sometimes adding some colour and creativity can make all the difference!

Caviar happens! And Valencia plays a part.

Report by Will McCarthy

Article copyright ‘24/7 Valencia’

Company name: KYA BYA

Founded: 2018

Based in: Switzerland

Head Office: Geneva

European Hub: Valencia

International: France & Cyprus

Products: Baeri, Oscietra, Transmontanus, Sevruga, Schrenckii Dauricus & Beluga

Website: https://kyabya.ch/