MORE THAN 300 VALENCIANS PLAY WITH JACOBO EID IN HIS NEW EXHIBITION ON ART, CHILDHOOD, RECYCLING AND SOLIDARITY
The Valencian artist investigates recycled materials and invites visitors to create their own pieces. This industrial engineer left his career in the automotive sector to let himself be carried away by his playful and creative impulses.
“A jugar” is Jacobo Eid’s new exhibition project that combines a playful and collaborative experience and which was inaugurated this week at the ‘La Mercería’ gallery in the centre of Valencia with more than 300 people in attendance from 5.30 pm to 10 pm. The exhibition presents pieces destined to be modified by the visitor himself, turning the spectator into an artist. In addition, on Saturdays 12, 19 and 26 of November there will be workshops for children, where the youngest visitors will be able to develop their creativity in an environment created to let their imagination fly. 10% of sales will go to the Ronald McDonald House in Valencia.
Jacobo Eid, an industrial engineer with a long professional career at the Ford factory in Almussafes, complemented his training with a Master’s degree in Product Design for Innovation in Milan and has also studied Fine Arts at the Universitat Politéncia de València. The multidisciplinary nature of his learning, together with a long professional career in the automotive industry, allows him to create concepts and develop production techniques that are out of the ordinary. In “A jugar” he shows his latest research with works made from toys that are discarded in the factory because they do not meet quality standards. With this concept, he presents a new plastic language whose development can be applied to disciplines such as industrial design and architecture.
“In the works of Jacobo Eid that I have come to know over time, since his series of discs painted as lollipops, I have been able to appreciate his tireless search for plastic solutions, with a rare ability to find unusual and recycled materials and with an unquestionable playful and creative impulse. I have no doubt that he deserves all the good that he can achieve in the art world with this singular endeavour”, explains the renowned gallery owner Tomás March.
Jacobo Eid’s work takes us back to childhood. His pieces seek to transmit purity, innocence, vitality and energy because, as he explains: “I want to immerse people in the time when everything was laughter, love and carefree” and he adds: “Each of my pieces reminds you that happiness is hidden behind an ice cream, a day at the beach, making new friends and waking up every morning excited to live new adventures. They invite you to get excited about simple things. To paraphrase Antoine de Sain-Exupéry in his work The Little Prince, “the essential is invisible to the eye”.
His production is free and unconditioned; he explores new production processes building a universe through different languages. Pool toys merge to create pop abstraction. He goes out to play in the street and stamps on the walls poems worthy of an eight-year-old schoolboy. His resin vinyls are reminiscent of giant lollipops. He practices minimalism in oil paintings where he reproduces painter’s palettes to delight the eye with the pure pleasure of colour. Jacobo Eid claims to have found happiness playing with the child he was, with his innocent and fresh look and invites the visitor to play with him.
The Ronald McDonald House of Valencia, whose mission is to offer free accommodation to families who come to our city so that their children can receive medical treatment, will participate in the exhibition by exhibiting their project and will receive 10% of the proceeds from sales.
Report by ’24/7 Valencia’ team
Article copyright ’24/7 Valencia’
Photos copyright @leclick photo
The exhibition is at La Mercería gallery until November 27th.
More about Jacobo Eid: https://www.instagram.com/jacoboeid/
Address: C/ Moratin 7, bajo izq. 46002 Valencia
Tel: +34 630 72 36 01
Ronald McDonald Foundation