“THE FIRE THAT NEVER GOES OUT”
Mahou, a leading beer company in Spain, is hosting a raffle during this year’s Las Fallas and offering its participants the opportunity to have their friendship group forever cemented in the form of a unique ‘ninot’. Valenciano for ‘dolls’, the creation and subsequent destruction of the ninots lie at the heart of the festival. Huge statues made up of papier-mâché, cardboard, wood or plaster are submitted every year by the Fallas committees and pop up all over the city during the month of March. Mahou’s initiative seeks to portray and elevate the importance of social cohesion, community and friendship during the festival. The “Ninot del Encuentro” will form a part of the Falla Plaza del Pilar in 2024, making the four lucky winners a symbol engraved in the essence and culture of the Fallas festivities.
Las Fallas is a traditional annual celebration where Valencians commemorate Saint José and the arrival of Spring. For those who are new to Las Fallas, the city unites to celebrate the social and cultural richness of Valencia and every corner of the city is flooded with life. Las Fallas is definitely not for the faint of heart with Mascletàs, a pyrotechnic spectacle of firecrackers taking place every day in Plaza del Ayuntamiento for the duration of March. The winners of Mahou’s competition will also have the chance to win tickets to the Ateneo Penthouse to view the mascletás from the best spot in the city! A panoramic viewpoint with a special programme featuring music, gastronomy and beer experiences. They will also be invited to celebrate the festival in the purest Fallas style with the opportunity to enter the Special Section of Fallas, sponsored by the brand: Falla Cuba-Literato Azorín, Falla Almirante Cadarso-Conde Altea, Falla Na Jordana and Falla Plaza del Pilar.
To be in with a chance of winning all this, participants must enter the codes from the Mahou Cinco Estrellas bottles on the website www.mahou.es/nos-encontramos-en-fallas between the 15th of February and 15th March. All participants must be over the age of 18 and will be entered into a draw with the winner announced at the end of the festivities. Best of luck!
Report by Imogen Hockings
Article copyright ‘24/7 Valencia’
For more information on the competition:
To find out more about the events of this year’s Las Fallas: https://www.fallas.com/index.php/es/