Editorial
Baleària celebrates the first Hashtag Challenge of the Spanish tourism sector on TikTok

##The shipping company, a pioneer in using this innovative advertising format, invites the TikTok community to imagine their perfect summer. The challenge #ElVeranoEsNuestro will be available from today for all TikTok users in Spain.

The shipping company Baleària (@Balearia) debuts on TikTok, the leading platform for mobile videos in short format, with the Hashtag Challenge #ElVeranoEsNuestro, in line with its summer campaign. Through this activation, which will be available from today, Baleària becomes the first company in the tourism industry in Spain to bet on this advertising format, which allows the community to be involved, through the videos of users who respond to the challenge by sharing their creations.

The aim of this campaign is to encourage users to show their ideal summer with personal photos and videos they have on their smartphone to the rhythm of the song ‘Mediterrània’, by the Valencian group La Fúmiga, a band linked to the cultural programme of the Baleària Foundation. Among all participants, two double tickets will be raffled to any of the destinations that the shipping company connects with the Balearic Islands.

Baleària, as part of its digital marketing and communication strategy, has decided to enter this entertainment platform with the aim of approaching the TikTok community with more emotional content that reflects the values of its brand. The shipping company, which has had a presence on different digital content platforms for more than 10 years, hopes to connect with a wider audience, which will allow it to raise awareness of its shipping services.

The TikTok community is authentic, creative and engaged, and uses the platform to connect with users through their passions. Travelling is one of the greatest shared passions in the world, and through this challenge, the Spanish shipping company encourages the community to reminisce and recreate the best moments of their summers past, as well as imagine what their dream vacation will be like when they can once again enjoy travel as normal.

TikTok is the perfect place for travel industry brands to connect with an audience of over 100 million users across Europe through innovative, fun and creative content, reaching a wider audience that is highly engaged with the content they view.

This summer, Balearic Islands

Baleària connects the mainland daily with Mallorca, Menorca, Eivissa and Formentera, from the ports of Barcelona, Valencia or Denia depending on the route, both in comfortable ferries and fast high-speed boats. One of the main advantages of travelling by boat is to be able to board your car and carry all the luggage that fits in it. In addition, the shipping company continues to promote this summer the digitization of its services to make the trip more comfortable (boarding card directly on your WhatsApp and free multimedia content platform with movies, games and magazines among others).

About TikTok

TikTok is the leading destination for short-form mobile videos. Our mission is to inspire and enrich people’s lives by offering them a space for creative expression and a genuine, joyful and positive experience. TikTok has global offices including our locations in Los Angeles, New York, London, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo. See www.tiktok.com

About Baleària

Baleària is the leader in passenger, vehicle and freight transport on connections with the Balearic Islands. The company also operates in Ceuta and Melilla, and links the Canary Islands with the mainland. Internationally, it offers services in North Africa (Morocco and Algeria) and connects the United States with the Bahamas. The Baleària group has a stable workforce of more than 1,500 people, working in the 6 countries where it operates its 29 ships.

Report by 24/7 Valencia team

More info: https://www.balearia.com/en

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