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LINDOR: Lindor chocolates are the ideal gift to feel close to your loved ones on Valentine’s Day. In addition to its iconic heart-shaped pack, the Swiss premium chocolate company Lindt & Sprüngli has launched a new exclusive format that includes a very special message for this special day. The company has also put on sale in all its physical shops a postcard with a QR code that will allow you to record a personalised message for the person receiving the gift.
February is here and, with it, our desire to share and express all the love we feel for our loved ones is growing. Valentine’s Day is just around the corner and, without a doubt, it is the perfect occasion to look for that gift that will allow us to show that special person how much we love them. It is clear that the current situation will force us to celebrate it differently this year. LINDOR, the chocolates brand of the Swiss premium chocolate company Lindt & Sprüngli, wants to be by our side even at this time. It therefore proposes to celebrate Valentine’s Day with its sweetest proposals for this special occasion. In addition to its iconic heart-shaped packs, available in two formats – 62g and 250g – it is now launching an exclusive box specially designed for the most passionate lovers. It is a 187g flat box personalised with hearts and includes the phrase “I love you” on the packaging.
An ideal gift for chocolate lovers who think that love and affection are hidden in the smallest details. Special action in Lindt’s own shops: Personalised messages for a unique giftIn addition, on the occasion of this special celebration, Lindt & Sprüngli wanted to go one step further towards personalisation and make this Valentine’s Day gift a unique one. For this reason, Lindt & Sprüngli has launched an exclusive postcard with a QR code on sale in its 19 physical shops, which allows the recipient to record a personalised message. To do so, the buyer must enter the code linked to their postcard on the website that the company has created specifically for this action (https://www.mimensajelindt.com/) and then write or record the message of their choice. These postcards include a QR code through which the person to whom the gift is delivered will be able to see this message. A Lindor from our loved ones with the aim of accompanying Lindor’s different proposals for this Valentine’s Day, Lindt & Sprüngli has once again placed its trust in Atresmedia for the launch of an advertising campaign that gives continuity to the one developed by the company during the Christmas season.
Under the same claim “A LINDOR away from you”, the campaign reinforces the message that LINDOR will continue to be present so that we can share the sweetest moments with our loved ones despite the distance. From Monday 8th to Saturday 13th February, through a countdown, some of the most well-known faces of the channel will mention Lindor’s proposals for Valentine’s Day, starting on Monday with Josep Pedrerolen Jugones. He will be followed by Roberto Leal on Pasapalabra, Dani Mateo on El Intermedio, Juanra Boneten Boom, and Roberto Brasero on El Tiempode Antena 3. Joanna Ivarss will be in charge of closing the countdown on Saturday on El Tiempo La Sexta, and from February, the spot created exclusively for the Valentine’s Day campaign can be seen on television.
The brand will also be supported digitally with online video and social ads. In addition to this, the brand will collaborate on social networks with some of the most sought-after influencers of the moment, such as Grace Villarreal, Lucía Bárcenay Lucía Pombo. All of them will raffle on their Instagram profile “A year of Lindor love”, with which their followers can get 12 packs of Lindor products for a year for themselves and for the person of their choice…
About Lindt & Sprüngli Iberia
The company began its journey in Spain in 1981, with the opening of its first headquarters in Álava. A strategic location that allows it to be close to its production centre in Oloron-Sainte-Marie, France. In 1987 the company decided to move its corporate headquarters to the city of Barcelona, where it remains today. Today, Lindt & Sprüngli Iberia has 190 employees, 19 own shops and its most emblematic brands are Lindt LINDOR, Lindt EXCELLENCE and the new range of Lindt NUXOR chocolates.
Report by 24/7 Valencia team