##At a time when online shopping is booming, the Swiss premium chocolate company has revamped its online shop to make it easier and more intuitive for consumers to buy its products without having to leave home.
With more extensive and attractive content, the new platform features exclusive products and special assortments for every season of the year, as well as offering consumers the possibility to create their own personalised boxes of chocolates.
Lindt & Sprüngli wants to celebrate this special relaunch with its consumers by giving away its iconic heart-shaped tin with Lindor chocolates to the first 1,000 people who order through its shopping website.
The last year has marked a before and after in many of our habits and customs. We have had to adapt to many changes, reducing our journeys and doing from home all those activities that used to require us to go out. A good example of this is online shopping. At a time marked by the rise of online commerce and the consumption of indulgent products – such as chocolate – the Swiss premium chocolate company LINDT Spain has revamped its online shop (www.lindt.es/tienda-online) so that consumers can purchase its products in a much more agile and intuitive way and without having to leave home.
The company’s objective is to bring the shopping experience of the online shop closer to that offered in its physical boutiques, seeking excellence through an attention focused on the premium experience and attention to detail to meet the needs of the consumer. “At the height of the pandemic, consumers turned to indulgence products and, in particular, chocolate as their ideal companion to unwind and enjoy small moments of pleasure at an affordable price. With our online shop, we want to tell chocolate lovers that we continue to be by their side to share the sweetest moments with them”, says LINDT Spain’s e-commerce team.
Exclusive and personalised products
With a much wider and more attractive content, the new LINDT Spain online shop – available for mainland Spain and the Balearic Islands – offers consumers the possibility to enjoy the company’s specific assortments for each season of the year – such as Easter, which will take place in a few weeks – and to create their own personalised boxes of chocolates. Under the Lindt LINDOR brand, 16 irresistible flavours are available, such as milk chocolate, milk chocolate with hazelnuts, dark chocolate 60% cocoa, dark chocolate 70% or white chocolate.
Furthermore, in addition to the company’s latest novelties, true chocolate lovers can purchase exclusive products that are not available in the usual points of sale, such as Lindt & Sprüngli confectionery items. In this section, the company includes references for baking sweets at home, including the Coulant dessert mix, a wide range of chocolate cups, cocoa and hazelnut cream and even chocolate spoons that are perfect for melting in coffee, tea or as a snack.
The new LINDT Spain online shop also contains much more comprehensive information about all LINDT products. Consumers can find out more about the characteristics of the more than 200 references currently on sale and access specific recommendations for special occasions, pairings and even recipe suggestions to create desserts that will delight the most chocoholics.
Space also for companies
LINDT Spain’s online shopping website also incorporates an exclusive space for companies. When accessing the platform, they can register by creating their own account and thus enjoy special advantages depending on the volume of purchase. “We believe this is a space with a lot of potential. At a time like the present, when contact with employees and customers is very limited, sending them a sweet gift in the form of chocolate can be a good opportunity to show them that we remember them and that we are there for them despite the distance”, explains LINDT Spain’s corporate sales department.
The company has also adapted the design of its new online shop to the mobile format in response to the increase in smartphone purchases.
A gift for Lindt lovers
Lindt & Sprüngli wants to celebrate this special relaunch with its consumers. The company has therefore launched a promotion aimed especially at all those who cannot resist the real pleasure of chocolate. The first 1,000 people who order through the online shop will receive the iconic heart-shaped tin with Lindor chocolates as a gift.
About Lindt & Sprüngli Iberia
The company began its journey in Spain in 1981, with the opening of its first headquarters in Álava. A strategic location that allows it to be close to its production centre in Oloron-Sainte-Marie, France. In 1987 the company decided to move its corporate headquarters to the city of Barcelona, where it remains today. In 2020, the company also opened its own distribution offices in Portugal.
Lindt & Sprüngli Iberia currently has 190 employees, 19 own shops and its most emblematic brands are Lindt LINDOR, Lindt EXCELLENCE and the new range of Lindt NUXOR chocolates.
Report by 24/7 Valencia team