The store will house exclusive collectible merchandise of the international brand. Food & Moments Group is expanding in Valencia-Spain with the upcoming opening of an exclusive ‘Hard Rock Cafe’ store at the Joaquin Sorolla AVE train station of Valencia.

The new Rock Shop hopes to open before the next Fallas and will offer various collectible and official brand merchandising items such as the coveted pins, T-shirts, sweatshirts, caps, backpacks and other items for all ages and tastes.

This store will be the fifth Rock Shop belonging to Food & Moments Group, which together with Hard Rock Cafe Valencia opened in 2017 (100 metres from the Plaza del Ayuntamiento) and the restaurants of Malaga, Marbella and Mallorca, will make a total of 9 stores in Spain.

About Hard Rock®:

With venues in 76 countries spanning 262 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes – Hard Rock International (HRI) is one of the most globally recognized companies.

Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D.

Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit or


Report by 24/7 Valencia

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