##Trampolín and Zeta Beer launch a limited series of their most iconic drink, HELL – ‘Bavarian Helles’ Cerveza lager, illustrated in a Design Lab with people with disabilities.The labels are an ode to summer that plays with colours and shapes!
This summer, the verano of 2021, is important because it is the opportunity to relive happy moments after a very complicated year. Because, what is summer? Freedom, independence, sharing your time with people you love, friendship, love. Under this premise, Zeta Beer and the inclusive Creative platform, Trampolín, have presented a limited series of its most iconic drink, their most iconic drink, HELL – Bavarian Helles in Las Cervezas del Mercado by BWK.
A collection of 4 illustrations, developed by people with disabilities, characterized by visual optimism through colores and diseños.
The compositions are a journey through our subconscious in which to relive those wonderful summers of the 90s, of freedom and vitality, in which Valencian and Mediterranean graphic heritage emerges, in the shadow of the mythical palm tree of Pepe Gimeno, tourist icon of the Comunitat and National Design Award.
The first Inclusive Codesign Laboratory
The union of Trampolín with Zeta Beer is the first product born from the Codesign Labs, in which multidisciplinary teams of people with intellectual disabilities and creative professionals develop a product for a company. In this case, with the collective of the Patronato Intermunicipal Francisco Esteve.
For Christian Jardel, CEO of Bierwinkel, this initiative brings together all the good things: “We could only support a project that unites good things such as the Valencian craft beers of Zeta, with which we work since its inception; with support for people with disabilities and Valencian design”.
Javier La Casta, co-director of Trampolín, explains that it has been “a very vital work process, of enjoying the workshops, something that the illustrations communicate. ZETA Beer have creativity in their DNA, and we have transferred it to the Codesign Lab. The idea was born from a creative gymnastics with pedagogical processes and materials, which we applied to the project,” adds La Casta.
The initiative began with a briefing by the client, in which they explained the values and culture of the company to the team, and then worked on the approach to the labels in a shared way.
“From Trampolín we highlight that a local company has bet on design in a brave way, believing in social responsibility and in a work process that gives a lot of value to the product,” says La Casta.
Manuel Fuentes, founding partner of Zeta Beer and master brewer, points out that this collaboration is one more step in its commitment to projects that generate local benefits: “We are committed to encouraging alliances with local companies, we already have several products in this line and the experience with Trampolín has been very interesting”.
Likewise, Fuentes highlights the enthusiasm with which the people of the Design Lab have experienced the process. “We have seen that for them it has been an exciting experience, to see that for the first time their work has become a real product,” explains the master craftsman.
In 2002, Bierwinkel created its own Finest Beers Selection, joining forces, knowledge and guarantees of expansion with the Belgian brewery John Martin, SA. In 2010, the German brewery Dinkelacker, Sanwald and the Belgian breweries Huyghe, Bosteels and Belgoo Beer joined forces, a few years later the brewers Het Anker and Chimay with the aim of consolidating and expanding this unique and select Joint Venture brewery for Spain. Likewise, they work intensively in the introduction and commercialization of craft beers from the Valencian Community. A good example has been the development and implementation in the last year of the Valencian Craft Beer concept.
For a richer creative industry
Trampolín – Plataforma Creativa Inclusiva is a liquid platform where people with disabilities and design and creative professionals come together to develop creative processes. The project is committed to training, co-creation and collaboration of people with diverse abilities to nurture the industry of quality pieces with a positive social impact.
The project unites creativity and design to generate a social and inclusive initiative, which allows the empowerment of people with disabilities and facilitates companies and institutions to bet on CSR projects, favouring responsible processes from the beginning to the end.
Yvette Garcia and Javier La Casta, creators of Trampolín, are art and design professionals. Yvette is a dancer and teacher; and Javier, designer and founding partner of Nectar Estudio.
Trampolín is part of the Social Innovation programme of the City Council of Valencia and València World Design Capital 2022, in addition to having the support of Las Naves, the Centre Cultural La Nau – University of Valencia, Plena Inclusión CV and Impresum.
Report by 24/7 Valencia team
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