#24/7 VALENCIA: COULD YOU TELL US MORE ABOUT THIS NEW FORMAT?
LINDT: “Fall in love with LINDOR’s new gold heart-shaped tin!
This year, Swiss premium chocolate company Lindt & Sprüngli has launched a new format of its iconic red heart-shaped tin, which now comes in gold and an assortment of chocolates in three flavours: Milk, Black 70% and White.
The company has reached an agreement with Floraqueen, a leading international online flower delivery brand, so that the first 100 customers who make a minimum purchase of 20 euros on Valentine’s Day in any of the Lindt boutiques in the country will receive a flower as a gift on this special day.
14 February is one of the most eagerly awaited days of the year. With Valentine’s Day comes the perfect occasion to show that special someone how much we love them. At a time when distance separates us from so many kisses and hugs, the Swiss premium chocolate company Lindt & Sprüngli offers us a wide range of wonderful products to give to our loved ones on this special day. An ideal way to give them all our love and make them melt with pleasure in the sweetest way.
Of course, LINDOR, with its iconic chocolates, will once again be the star of this special day with exclusive Valentine’s Day proposals created by the Lindt Master Chocolatiers and specially designed to seduce lovers of love and chocolate.
This year, in addition to the heart-shaped LINDOR tins available in two formats – 62g and 250g – there is also the launch of a tin ideal for those in love. It is a golden heart-shaped tin filled with an assortment of 20 LINDOR chocolates in three different flavours: Milk, Black 70% and White. A perfect gift for those who enjoy all kinds of LINDOR varieties.
Floraqueen: the perfect ally
But at Lindt, Valentine’s Day is lived in style. That’s why the brand’s surprises for this special occasion don’t end there. The Swiss premium chocolate company has reached an agreement with Floraqueen, a leading brand in international online flower delivery, to give a rose to the first 100 people who make a minimum purchase of 20 euros on 14 February in any Lindt boutique in the country – with the exception of the company’s shops in El Corte Inglés -.
This initiative has been reinforced on social networks with an online marketing campaign that has involved the participation of influencers from five different cities: Barcelona, Madrid, Valencia, Bilbao and Oporto.
Love for all!
As usual at this time of year, and to complement this digital action, the company has teamed up with the model Noelia López and the influencer Silvia de Benito to carry out a prize draw on each of their Instagram profiles to win a batch of LINDOR to share with the person the winner would like to have close to them on this special day.”
Report by ’24/7 Valencia’ team
Article copyright 24/7 Valencia
Juna de Austria, 13
About Lindt & Sprüngli
The company began its journey in Spain in 1981, with the opening of its first headquarters in Álava. A strategic location that allows it to be close to its production centre in Oloron-Sainte-Marie, France. In 1987 the company decided to move its corporate headquarters to the city of Barcelona, where it remains today. In 2020, the company also opened its own distribution offices in Portugal. Lindt & Sprüngli Iberia currently has 190 employees, 21 own shops and its most emblematic brands are Lindt LINDOR, Lindt EXCELLENCE and the new range of Lindt NUXOR chocolates.