##’24/7 VALENCIA’ TEAM AT ‘CINESA LUXE BONAIRE’ OPENING.
Cinesa Luxe implements its new luxury cinema concept in Bonaire. The new ‘Cinesa LUXE’ format arrives in Valencia.The leading company for Cinematography in Spain opens its new facilities in the Bonaire shopping centre of Valencia. With this, the centre consolidates its leisure offer and becomes the first centre of Valencia to offer a concept of luxury cinema, a pioneer in comfort and technology.
Reclining seats, much wider than usual, with more space between rows and with support to enjoy something to eat or drink in the most comfortable way.
A Screen-X room, the only one on the whole of the Levante coast, with 270º screen for an immersive experience and an iSens room, which has the most advanced technology in image and sound.
An Oscar’s Bar, where you can taste premium products that cannot normally be found in a movie theatre including excellent Gin & tonics, wines, beers, cheeses, hams and more…
The opening party was attended by producers, distributors and other personalities from the world of cinema, as well as local authorities and the Valencian Community
September 19, 2019. – Cinesa, a leading film exhibition company in Spain, opened on Wednesday ‘Cinesa LUXE’ in Bonaire, the first cinema opens in the Valencian Community under this new cinematic concept, based on technology and comfort. Local authorities, producers, distributors and other personalities from the world of cinema attended the opening party, which took place yesterday afternoon.
According to Ramón Biarnés, Managing Director – Southern Europe (Spain, Italy, Portugal & Germany), “with the opening of Cinesa LUXE Bonaire, we have managed to expand this new way of doing cinema that was born just over a year ago in Madrid and that we are convinced will be a success in Valencia. For us, the experience of watching a movie must go beyond the walls of the room to become something different and unique from the moment the spectator buys the tickets. And we believe that the LUXE concept allows us precisely to do this: to turn our clients into protagonists so that they live the cinema experience in a different and special way ”.
Cinesa LUXE Bonaire also has an iSens room. Thanks to a wall-to-wall screen, a 4K projector and a Dolby Atmos sound system, which immerses the viewer in the film to generate a totally enveloping feeling, the iSens screen manages to achieve superior visual and auditory quality.
CINESA LUXE spaces in Spain
Cinesa opened its first LUXE cinema in June of last year with the reopening of Cinesa LUXE Xanadú (Arroyomolinos), which was followed by Cinesa LUXE Equinoccio (Majadahonda), Cinesa LUXE Loranca (Fuenlabrada) and Cinesa LUXE La Moraleja. ‘Cinesa LUXE Bonaire’ is the first that the company opens under this concept in the Valencian Community, an inauguration that consolidates Cinesa’s commitment to technology and comfort.
For Bonaire, the largest shopping centre in the Valencian Community and one of the largest commercial centres in Spain, the implementation of this luxury cinema concept means taking another step in its commitment to becoming a reference for entertainment & leisure in Valencia . With its 16 rooms, Cinesa LUXE Bonaire is part of a complete range of leisure experiences that Bonaire offers its customers and that, together with the programming of activities for all audiences in Las Terrazas, the bowling alley and a multi-adventure space of more than 1,600 square metres, make up one of the favorite destinations in Valencia.
The reopening of ‘Cinesa LUXE Bonaire’ was attended by various political figures, distributors, producers and other personalities from the world of cinema. The group of Cosplays Infinity Cosplay Spain also attended, which on this occasion were characterized by the characters of Avengers. On behalf of Cinesa, Ramón Biarnés, Managing Director, the management team of Cinesa and Tomás Junquera, Director of Institutional Relations, served as hosts. Bonaire attended Laetitia Ferracci, director of operations, and Carlos Sánchez Lastra, Head of shopping Centre Management. The party ended with the screening of the movie ‘Ad Astra’ featuring Brad Pitt.
CINESA is the leading film exhibition company in Spain with about 22 million viewers, according to official data from 2017, and also leader in exhibition halls with almost 500, distributed in the more than 40 cinemas it has in the best locations of the major Spanish cities. The 14 cinemas in Madrid and the 9 in Barcelona stand out.
Cinesa, which has just celebrated its 60th anniversary, is committed to technology and comfort when it comes to offering its customers the best cinematic experience. Under the umbrella of its innovative Cinesa Luxe concept, the company is betting, among others, for the installation of luxury seats, immersive screens IMAX, Dolby Cinema and iSens exclusive in Spain with the best visual and sound quality and excellence in the Customer Support.
In addition, the company maintains a firm commitment to Corporate Social Responsibility, highlighting its “Cinesa Moves” programme. A programme through which the company gives monthly advertising space to a non-profit entity, to be able to publicize its activity on the almost 500 screens of Cinesa. Cinesa is part of Odeon & UCI Cinemas Group which is the first film exhibitor in the market with more than 115 million viewers per year and 360 cinemas in 14 countries in Europe. In 2016, the Group was acquired by AMC Theaters giving rise to the largest film exhibition company in the world.
REPORT BY ’24/7 VALENCIA’ TEAM