#Find out what victory tastes like! Let’s get messy with Messi!The newest addition to the Hard Rock Cafe menu has been added and it cannot be missed on your next visit to the musically themed restaurant. On March 1, 2022 the Messi Burger was launched in all Hard Rock Cafe restaurants, including the one in Valencia.

This unlikely collaboration is a part of the LIVE GREATNESS campaign the restaurant initiated last year for their 50th anniversary, for which the Argentinian footballer became a brand ambassador. The essence of the campaign comes from the roots of the company and celebrates their first restaurant opening in London in 1971. Back in the 1970s, Hard Rock Cafe sponsored a local football team, which led to the introduction of the iconic T-shirts we can now collect from all over the world.

As part of the LIVE GREATNESS campaign, new merchandise has been made available with designs and symbols that we associate with the former Barcelona player, such as number 10, a lion, or the personal Messi logo. You can read more about the campaign here

The Messi burger is just the latest addition to the existing campaign. What makes the namesake burger so unique is that it was designed by the footballer himself! All ten components of the burger were carefully selected by Messi to create his perfect burger, and now you can taste it too! As we take a bite into the double beef patty burger, you will taste the finest quality minced meat which is seasoned and seared to perfection. The beef is accompanied by Messi’s favourite toppings; provolone cheese, sliced chorizo, carmelized red onion, and most importantly the Hard Rock’s signature smoked and spicy sauce. All of this is packed between two slices of a toasted brioche bun with a sprinkle of romaine lettuce and vine-ripened tomato. And if you are feeling brave, you can order your burger extra MESSI by having it with a fried egg.

When asking the COO of Hard Rock International, Jon Lucas, about the partnership with the footballer he said “It is an honour to take our partnership with world-renowned soccer star, Lionel Messi, and the LIVE GREATNESS campaign to the next level with his very own take on Hard Rock Cafe’s Legendary Steak Burger”.

When visiting your local Hard Rock Cafe make sure to check out the merchandise shops to see the Messi Collection that celebrates 50 years of the musically themed restaurant where you can find memorabilia of famous musicians. You can also buy your number 10 T-shirt online


 Hard Rock Cafe Valencia

Address – Avenida Del Marqués de Sotelo 6 46002, Valencia

Website  –

Instagram –


Report by Nicole Maka-Sprawa

Article copyright ‘24/7 Valencia’

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