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drinks 
1st June 2023 ‘MAHOU’ BEER CAMPAIGN IN VALENCIA…
The Valencian community takes the spotlight in the latest Mahou Cinco Estrellas campaign, which can now be seen across all channels with a wide national reach through television and digital media. Since 2018, Mahou has proudly held the title of being the most awarded Spanish beer range in the world. This international recognition speaks volumes […]
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drinks 
2nd March 2023 ‘MAHOU’ BEER CELEBRATES THE SPIRIT OF FALLAS WITH ITS FIERY CAMPAIGN!
Mahou uses fire as a metaphor to express the intensity with which Valencians live their lives during the festivities of Fallas. In charge of the campaign’s graphic design is tot.palace, the studio of Valencian designer Ausias Pérez. They have combined typographic designs with modern thermographic photographs to illustrate the internal fire generated when giving a […]
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craft beer 
4th December 2022 CRAFT BEER IN VINTAGE SURROUNDINGS….’LLÚPOL’ (CELLLER DE CERVESES)
Llúpol’s welcoming owner, Foll, has been a designer for over 20 years… as well as a connoisseur of craft beers since adulthood. He has married these interests in this atmospheric “beer cellar”, which for many years was a warehouse for fabric for mattresses and a bar in the 1960s. He tells us that Llúpol is […]
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food and drink 
11th November 2022 ON 15 NOVEMBER, #SOMESMORZADORS ORGANISES A LIVE COOKING COMPETITION AT THE GASTRÓNOMA SECTORIAL TRADE FAIR
Amstel brings together the 10 finalists to choose the recipe for the new sandwich that best represents the flavour of ‘De la Terra’. L’Esmorzar has all the flavour of the Valencian character. And Amstel’s #SomEsmorzadors initiative has proposed that it should also have all the flavour of ‘De la Terra’ products and elaborations. More than […]
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food and drink 
19th September 2022 The “World Paella Day Cup” is celebrated with “Valencian Craft Beer”!
VALENCIA SHARES PAELLA WITH THE WORLD AND BIERWINKEL BRINGS VALENCIAN CRAFT BEERS TO THE EVENT…. As part of the V Edition of the “World Paella Day” on September 20th, the III Edition of the World Paella Day Cup will be held, in which 10 chefs from different parts of the world will compete live to […]
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drinks 
3rd August 2022 Science, common sense and brewing mastery: how to avoid the most common mistakes when pouring a beer
’24/7 VALENCIA’ INTERVIEW A VALENCIAN BREWMASTER A must, it is one of the hits of the summer, a guaranteed success on any terrace, ‘verbena’, gathering with friends and family, esmorzaret or aperitif. Throughout the year, but especially in the summer months, the mind and heart ask for a ‘cool beer’ to soothe the heat and […]
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Editorial 
24th February 2022 ‘MAHOU’ MEETING WITH THE DESIGNERS OF THE DIGITAL ‘NINOTS’ IN VALENCIA ON MARCH 3rd
#Find out more about the creative process behind the Digital Ninots! The Spanish beer company Mahou has decided to make Fallas history by inviting three pairs of creators to design the first digital ninots that will become an NFT (Non-fungible token). The artist; Nuria Bellver and Raquel Fanjul, illustrators of Cachetejack; Miguel Hache and Marina […]
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Food 
18th February 2022 HAVE A ‘MAHOU’ SPANISH BEER THESE FALLAS…
#This year, Mahou is joining the fiery celebrations of Las Fallas with pioneering initiatives to make a mark and be the drink of choice by those gathering and celebrating the anticipated event. Firstly, Mahou created a competition to design the first ‘Ninot Indultat’ in NFT (“Non-Fungible Token”), and the beer company will be releasing a […]
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Nightlife 
13th September 2020 THE LEGENDARY ‘CAFÉ NEGRITO’…AN EXCLUSIVE INTERVIEW
##It sometimes happens that a bar or a shop or a restaurant becomes so synonymous with its surrounding that it’s hard to separate it from them. The bar and the square become one and the same place. This is certainly the case with the Barrio del Carmen’s Café Negrito and the Plaza of the same […]
