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food and drink 
17th November 2022 TEN FINALISTS BATTLE IT OUT IN THE FINAL OF THE SOM ESMORZADORS COOKING COMPETITION
In Valencia’s La Feria exhibition centre, Amstel’s live cooking competition to create a new Valencian sandwich that displays all the most authentic values of the Valencian gastronomic culture, reached its delicious conclusion A panel of judges, presided over by Ricard Camarena, double Michelin Star Chef, Green Michelin Star holder and owner of the eighth best […]
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food and drink 
11th November 2022 ON 15 NOVEMBER, #SOMESMORZADORS ORGANISES A LIVE COOKING COMPETITION AT THE GASTRÓNOMA SECTORIAL TRADE FAIR
Amstel brings together the 10 finalists to choose the recipe for the new sandwich that best represents the flavour of ‘De la Terra’. L’Esmorzar has all the flavour of the Valencian character. And Amstel’s #SomEsmorzadors initiative has proposed that it should also have all the flavour of ‘De la Terra’ products and elaborations. More than […]
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food and drink 
3rd October 2022 CHEFS FROM CASTELLÓN, ALICANTE AND VALENCIA COMPETE IN SEARCH OF THE RECIPE THAT BEST CAPTURES THE PURELY VALENCIAN FLAVOUR!
#SOMESMORZADORS! Amstel challenges restaurateurs to create ‘De la Terra’, the new star snack of l’esmorzar valencià (Valencian snacking). Traditional preparations, new versions of popular recipes, vegetables, meats, fish, cheeses and sausages from the region… everything that brings the flavor of the Valencian Community to the palate, are the ingredients of the initiative with which Amstel […]
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drinks 
3rd August 2022 Science, common sense and brewing mastery: how to avoid the most common mistakes when pouring a beer
’24/7 VALENCIA’ INTERVIEW A VALENCIAN BREWMASTER A must, it is one of the hits of the summer, a guaranteed success on any terrace, ‘verbena’, gathering with friends and family, esmorzaret or aperitif. Throughout the year, but especially in the summer months, the mind and heart ask for a ‘cool beer’ to soothe the heat and […]
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Food 
16th March 2022 A VALENCIAN ‘EARLY LUNCH’ IN FALLAS 2022!
There were overflowing pans, pickles, toasts, brotherhood and sisterhood and a purely Valencian atmosphere this morning at lunchtime, with the taste of things well done. ‘L’Esmorzà’, the new event promoted by Amstel, the hotel and catering industry and the fallero world to enter the official calendar of festivities, is already being seen in the streets, […]
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Food 
14th March 2022 ‘L’Esmorzà’ To Take Place on March 16th In Valencia!
There is hope that the Valencian early lunch will be included in the official calendar in 2023. The world of Falleros and Falleras and gastronomy and Amstel, one of the sponsors of Fallas, will collide together to bring the #ESMORZÀOFICIALJA to the streets of Valencia on March 16th. The event will also take place in […]
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Food 
2nd March 2022 WIN PRIZES IN AMSTEL’S RAFFLE FOR #ESMORZÀOFICIALJA (VALENCIA)
#If you have attended or participated in Fallas before, you’ll know that sharing a lunch together (maybe even paella), is a communal highlight. That is why the brewery Amstel has started the movement #EsmorzàOficialJa, petitioning the Juna Central Fallera to include the famous ‘L’Esmorzà’ Valencian lunch in the official Fallas festivities calendar. ‘L’Esmorzà’ has become […]
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Food 
21st January 2022 ‘L’ESMOZAR VALENCIÀ’ FEEDS ‘FITUR’… International Tourism Trade Fair
#This week has seen the presentation of the ‘Premi Especial Amstel Cacau d’Or’ at the Comunitat Valenciana stand at the International Tourism Trade Fair. Since 2015, the ‘Premis Cacau d’Or’, created by La Comunidad del Almuerzo with the support of Amstel, has honoured the best lunches in the Region of Valencia, a gastronomic and social […]
